Challenge: Goodman came to us with a brief to create an outdoor brand campaign. We wanted to do more than just tell a brand story.
We turned the brief on its head and looked at how we could demonstrate the brand through the business benefits Goodman offers beyond physical space. The outdoor campaign now provides just one access point to the purpose built 'Better Business' portal - a business portal developed for Goodman on the Google Maps API.
eftpos is the biggest debit-card electronic payment system in Australia.
eftpos required a digital presence as part of their commercialization in the Australian market. I worked as a producer with Totem Communications as part of a team to set-up a digital ecosystem covering relevant audience channels from the eftpos website through to blogging, content creation, social media, digital campaigns and email campaigns.
Our team was responsible for the eftpos digital and creative strategy, design, build and implementation.
Date or Dud are part of the next wave of the web, spearheading the breech of the walls between the internet and Television. They are serving their own TV content and engaging audiences directly in real-time.
Their first season campaign featured ready-to-go-viral webisodes, the ability for the public to audition via video, and audience participation through voting and a rigorous social media voice.
We designed and developed a digital hub for Circa to promote international tours, hold tour date, venue and ticketing info.
The online experience was aligned with Circa's personality a combination of traditional circus, burlesque and fine physical craftsmanship.
With new owners of this heritage listed hotel, we came in to evolve their identity from what had been The Point towards what became the Pyrmont Point Hotel.
We weighed in with new brand identity and collateral for the entirety of the business from the paint color scheme to menus, coasters, uniforms, signage, and a new website.
APCA is the Australian payment industry's self-regulatory body; it's members include Australia's leading financial institutions, major retailers and other principal payments service providers.
APCA was in the process of moving to a public facing organisation, that would communicate directly with the public rather than only internally within the payments industry. Central was a digital presence that would coherently present the organisation, and provide tools for their work in public consultancy.
We gathered content that had grown over the previous decade and consolidated it into an accessible architecture. This schemata then flowed through to wireframing, graphic design, and development on a new CMS.
